Built on real benchmarks
Anchored to the widely used $0.80-1.20 per average viewer per sponsored hour, with format-specific CPMs on top.
ACV, not followers
Brands pay for watched minutes. The calculator prices on your average concurrent viewers - the number that matters.
Four deal formats
Dedicated streams, in-stream segments, overlay placement and social posts each price differently.
Engagement modifier
A 40-viewer channel with a flying chat is worth more than a quiet 100. Adjust for your community.
Price floors included
Small channel? Your time still has a minimum value. Ranges never drop below a sane floor.
Feeds your media kit
Save the numbers to your pulz media kit rate card so sponsors always see current rates.
The common industry benchmark is $0.80-1.20 per average concurrent viewer per sponsored hour. A channel averaging 100 viewers is in the $80-120/hour range for a dedicated sponsored stream, before adjustments for engagement, exclusivity and usage rights.
Follower counts are cheap and noisy; concurrent viewers are people actually watching while the sponsor is on screen. Nearly every serious brand deal prices on ACV or watched hours.
Twitch Creator Dashboard → Insights → Channel Analytics shows your average viewers. Or connect Twitch to a free pulz page and we track it continuously for your media kit.
They're realistic starting ranges for straightforward deals, compiled from public rate benchmarks and streamer reports. Long-term partnerships, exclusivity or usage rights justify charging meaningfully more - never less.
Free keys and 'exposure' offers below these floors usually aren't worth stream time. Counter with your rate card - a professional media kit with live numbers makes that conversation much easier.
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