How to Build a Streamer Media Kit Sponsors Actually Read
A streamer media kit is the short document - or page - a sponsor reads when deciding whether to work with you. Most of them get over-designed and under-informed. The job of the kit is the same as a resume: get past the first 90 seconds of skimming and into a real conversation. Nothing more.
The person reading your kit is usually a brand manager or an influencer marketing coordinator evaluating multiple creators. They are looking for a quick answer to three questions: Does this creator's audience match our target? Are they active enough to be worth the risk? What does it cost? A kit that takes more than two minutes to answer all three fails at its job regardless of how good it looks.
What sponsors actually look at first
Sponsor-side readers skim in roughly this order. If your numbers are buried or your contact info is missing, nothing else in the kit compensates. The last column shows what a live Pulz media kit fills in for you.
| What they check | Why it matters | Filled in by Pulz? |
|---|---|---|
| Average concurrent viewers | The most-checked number in streaming sponsorship - not peak, not followers | Yes, last 30 days (Twitch and Kick) |
| Hours streamed | Sponsors want active creators | Yes, hours and days streamed |
| Audience demographics | Age range and top countries decide fit | No - add these by hand |
| Previous brand work | Logos with one-line results are credible | No - add these by hand |
| Rates or packages | What it costs to work with you | Yes, an optional rate card |
| Contact | A way to reach you that is not a DM | Yes, a protected inquiry form |
Anything else - lifestyle photography, personal mission statements, detailed channel history - is decoration. Decoration can help a brand feel an aesthetic match with your channel, but it should never push the numbers below the fold. Numbers first, story after.
The 4 pages you actually need
Page 1: Cover + intro
Your name, your handle, your headline (one line), a recent photo or branded illustration, and your most important channels. 'Alex - IRL Travel + FPS - twitch.tv/alex, 25k followers, 200 average viewers' reads in 5 seconds.
Below that: a 2-3 sentence intro. Who you are, what you do, why someone is reading this kit. Skip personal mission statements.
Page 2: Stats
The numbers, big and visible. If you build the kit by hand, pull from the Twitch Creator Dashboard plus SullyGnome for historical context. Include:
- Average concurrent viewers (current month + 6-month trend).
- Total followers + new follows in the last 90 days.
- Hours streamed per month.
- Audience age + country split (top 5 countries).
- Cross-platform numbers (YouTube, TikTok, X, Instagram).
- Engagement where available (chat messages per hour, comments per post).
Show numbers honestly. Inflated stats get caught quickly - the sponsor's tooling pulls third-party data anyway. Honest numbers + a clean kit beats inflated numbers + a fancy kit, every time.
Page 3: Past work + audience
Logos of brands you've worked with, ideally with a 1-2 line result for each. Example format: 'Campaign: 4 sponsored streams, 18k unique viewers, about 320 tracked clicks.' If you have no past brand work, skip this and use the page for richer audience info (Discord size, community type, what you talk about most).
If you have testimonials from past partners, two short ones beat ten long ones.
Page 4: Rates + contact
You have two options:
- Show rates publicly. Filters out time-wasters, signals you take this seriously.
- Hide rates, request a brief. More flexibility per deal, more time spent on conversations that don't close.
Most mid-sized streamers benefit from publishing a starting price ('packages from $X') and noting everything else is custom. Whoever you're talking to gets a rough sense; you keep room to price up for bigger deals. Not sure where to start? The Rate Calculator gives you a range to begin from.
Then: your business email or contact form, a calendar booking link if you use one, and your management contact if applicable.
Or skip the PDF: a media kit that updates itself
Pulz builds a media kit for you at pulz.bio/yourname/m. It shows your total reach and followers per platform, your last 30 days of average and peak viewers, hours and days streamed, your top categories and clips, tags and languages, an optional rate card, and a "Work With Me" form that lands in a protected inbox, so your email is never published. It wears your page theme, or a clean light or dark version for pitches.
Design rules
- Two-page minimum, four-page maximum. Longer kits get less read, not more.
- Brand consistent with your channel. Same colors, same type as your overlay and panels.
- Real photos and screenshots over stock. Stock photography on a streamer kit looks corporate.
- If you send a PDF, keep it under 5MB. Some brands have email size limits. A live link avoids the problem and never goes stale.
Tools to actually make it
- Pulz media kit. Free, fills itself from your stream stats, ends in a protected inquiry inbox. Live link only.
- Canva. Massive template library, free plan covers most needs. Most PDF kits get made here.
- Figma. More flexibility if you have any design background.
- Notion + PDF export. Easy to update, shareable as a live link or PDF.
How to actually use the kit
- Pin it on your link in bio. Sponsors who find you organically should be able to grab the kit without asking. On Pulz, a Media Kit block links to your kit and a Business Inquiry button opens the protected form; on any other tool, add a 'For brands' link - see the link in bio for Twitch comparison if you don't have one set up.
- Reply to brand cold outreach with it. When someone DMs 'interested in a collab', send the kit + your rate. Filters out unserious offers fast.
- Send it on outbound pitches. If you reach out to brands, the kit is the first link in the message.
FAQ
When should I start having a media kit?
Once you have enough history to show a real pattern: steady average viewers, consistent stream hours, audience data, and a clear niche. For many streamers that is after several months, not the first week they go live.
Do I need a PDF?
Not usually. A link to a live kit is easier to send in a DM and is always current. Keep a PDF version for the agencies that ask for an attachment.
Should I show my rates?
A starting price ('packages from $X') works for most mid-sized streamers: it filters out unserious offers and leaves room to price bigger deals higher. Fully custom pricing costs you more time per conversation.
How often should I update it?
Quarterly at minimum for a PDF; stats change fast and an out-of-date kit reflects badly. Add 'Updated [Month YYYY]' on the cover. A live kit updates its stream stats itself, so you only revisit the text and rates.
Do I need separate kits for different platforms?
Not unless you're meaningfully bigger on one. One kit that gives all your channels their fair weight is fine and easier to maintain.