How to Build a Streamer Media Kit Sponsors Read

A streamer media kit is a 2-4 page document a sponsor reads when deciding whether to work with you. Most of them get over-designed and under-informed. The job of the kit is the same as a resume: get past the first 90 seconds of skimming and into a real conversation. Nothing more.

The person reading your kit is usually a brand manager or an influencer marketing coordinator evaluating multiple creators. They are looking for a quick answer to three questions: Does this creator's audience match our target? Are they active enough to be worth the risk? What does it cost? A kit that takes more than two minutes to answer all three fails at its job regardless of how good it looks.

What sponsors actually look at first

Sponsor-side readers skim in roughly this order. If your numbers are buried or your contact info is missing, nothing else in the kit compensates.

1. Average concurrent viewers (ACU). The single most-checked number in gaming and streaming sponsorship. Not peak viewers, not total followers - the average number watching at any given time.
2. Hours streamed per month. Sponsors want active creators. Someone with 200 ACU who streams 60 hours a month is more attractive than someone with 300 ACU who streams 10.
3. Audience demographics. Age range, top countries (top 5 is enough), and what other platforms they use. Gaming sponsors particularly care about whether your audience indexes on console or PC.
4. Previous brand work. Logos of past sponsors, plus a one-line result for each if you have numbers. 'Four-stream campaign, 12k unique viewers, 280 tracked clicks to landing page' is specific and credible. Logos without results are less useful but still worth including.
5. Rates or packages. What it costs to work with you. See the section below on whether to show rates publicly.
6. Contact information. A business email and optionally a calendar booking link. Media kits regularly forget this. Do not forget it.

Anything else - lifestyle photography, personal mission statements, detailed channel history - is decoration. Decoration can help a brand feel an aesthetic match with your channel, but it should never push the numbers below the fold. Numbers above the fold, story below.

The 4 pages you actually need

Page 1: Cover + intro

Your name, your handle, your headline (one line), a recent photo or branded illustration, and your most important channels. 'Alex - IRL Travel + FPS - twitch.tv/alex, 25k followers, 200 ACU' reads in 5 seconds.

Below that: a 2-3 sentence intro. Who you are, what you do, why someone is reading this kit. Skip personal mission statements.

Page 2: Stats

The numbers, big and visible. Pull from Twitch Creator Dashboard + SullyGnome for historical context. Include:

• Average concurrent viewers (current month + 6-month trend).
• Total followers + new follows in the last 90 days.
• Hours streamed per month.
• Audience age + country split (top 5 countries).
• Cross-platform numbers (YouTube, TikTok, X, Instagram).
• Engagement rate where available (chat messages per hour, comments per post).

Show numbers honestly. Inflated stats get caught quickly - the sponsor's tooling pulls third-party data anyway. Honest numbers + a clean kit beats inflated numbers + a fancy kit, every time.

Page 3: Past work + audience

Logos of brands you've worked with, ideally with a 1-2 line result for each. Example format: 'Campaign: 4 sponsored streams, 18k unique viewers, 320 tracked clicks.' If you have no past brand work, skip this and use the page for richer audience info (Discord size, community type, what you talk about most).

If you have testimonials from past partners, two short ones beat ten long ones.

Page 4: Rates + contact

You have two options:

• Show rates publicly. Filters out time-wasters, signals you take this seriously.
• Hide rates, request a brief. More flexibility per deal, more time spent on conversations that don't close.

Most mid-sized streamers benefit from publishing a starting price ('packages from $X') and noting everything else is custom. Whoever you're talking to gets a rough sense; you keep room to price up for bigger deals.

Then: your email, a calendar booking link if you use one, and your management contact if applicable.

Design rules

• Two-page minimum, four-page maximum. Longer kits get less read, not more.
• Brand consistent with your channel. Same colors, same type as your overlay and panels.
• Real photos / screenshots over stock. Stock photography on a streamer kit looks corporate.
• Export as PDF, under 5MB. Some brands have email size limits.

Tools to actually make it

• Canva. Massive template library, free tier covers most needs. Most kits get made here.
• Figma. More flexibility if you have any design background.
• Notion + PDF export. Easy to update, shareable as a live link or PDF.

How to actually use the kit

1. Pin it on your link in bio. A 'For brands' button that opens the PDF. Sponsors that find you organically can grab the kit without asking. Any link-in-bio tool lets you add a custom link - see the link in bio for Twitch comparison if you don't have one set up.
2. Reply to brand cold outreach with it. When someone DMs 'interested in a collab', send the kit + your rate. Filters out unserious offers fast.
3. Send it on outbound pitches. If you reach out to brands, the kit is the first attachment.

FAQ

When should I start having a media kit?

Once you have enough history to show a real pattern: steady average viewers, consistent stream hours, audience data, and a clear niche. For many streamers that is after several months, not the first week they go live.

How often should I update it?

Quarterly minimum. Stats change fast; an out-of-date kit reflects badly. Add 'Updated [Month YYYY]' on the cover so the recipient knows it's current.

Do I need separate kits for different platforms?

Not unless you're meaningfully bigger on one. One kit that gives all your channels their fair weight is fine and easier to maintain.