Twitch Sponsorship Rates: How Much to Charge in 2026
Most Twitch sponsorship rates are priced per average concurrent viewer, per hour on stream. The most commonly cited range is $0.80 to $1.20 per average viewer per hour, so a channel averaging 100 viewers would quote around $80-120 for each sponsored hour. That number is a starting point, not a price list: exclusivity, usage rights and how engaged your chat is all move it.
The benchmark: price per viewer per hour
The formula is simple: average concurrent viewers x hours on stream x rate. The $0.80-1.20 range appears in StreamScheme's rate card guide (December 2025) and LaunchPoint's gaming rates (March 2026). Here is what it looks like for a two-hour sponsored stream:
| Average viewers | Per hour | Two-hour sponsored stream |
|---|---|---|
| 25 | $20-30 | $40-60 |
| 50 | $40-60 | $80-120 |
| 100 | $80-120 | $160-240 |
| 250 | $200-300 | $400-600 |
| 500 | $400-600 | $800-1,200 |
| 1,000 | $800-1,200 | $1,600-2,400 |
Sources don't agree at the edges. Lurkit's creator guidance suggests much less for small channels ($0.20-0.40 per viewer-hour at 25 viewers, rising with size), while some agency guides put mid-sized channels at $1-2. Treat the table as the middle of the road, and set a floor for your time: an hour of planned sponsor content is worth something even at 20 viewers.
Why sponsors pay for average viewers, not followers
Followers say how many people clicked a button once. Average concurrent viewers say how many people will see the sponsor on screen. Brands and agencies usually check:
- Average viewers over the last 30-90 days, without raid spikes.
- Hours streamed, because an active channel is a safer booking.
- Chat activity, which is why a 40-viewer channel with a busy chat can out-earn a quiet 100.
- Audience country, language and age, which decide whether the product even fits.
- Past campaigns, with results if you have them.
Twitch sponsorship rates by deal type
| Deal | What it is | How it usually prices |
|---|---|---|
| Dedicated sponsored stream | Hours built around the product: logo, mentions, demo | The per-viewer-hour benchmark above |
| Integration or segment | A planned mention or demo inside your normal stream | About half your hourly rate, since the brand gets your full attention for those minutes |
| Overlay logo or chat command | A logo on screen and a !command with a tracked link, often for a month | A monthly fee; one 2026 guide cites $50-200 a month at 100-1,000 viewers |
| Social post or clip | A TikTok, Short or post about the product | Priced separately, and higher if the brand may reuse it |
What raises the price, and what lowers it
- Exclusivity. Agreeing not to work with competitors is commonly priced at +20-50% for one category and up to +100% for full exclusivity.
- Usage rights. If the brand wants to reuse your clips or VOD in its own ads, guides cite +20% to +100% on top.
- Rush jobs. Less than two weeks' notice is a fair reason to charge more.
- Packages. Bundles of several streams commonly get 10-20% off, and long-term partnerships 15-25%. A discount for commitment is fine; a discount for exposure is not.
What a sponsored stream package includes
- The agreed hours on stream, with the sponsor's logo on your overlay.
- Two or three verbal mentions per stream, at agreed moments.
- A chat command with a tracked link, plus a panel link for the campaign.
- Optional extras: a short-form clip, a Discord post, a dedicated demo segment.
- A report afterwards: VOD link, average viewers and link clicks, usually within a week.
Short links with click counts make that report easy. The free link shortener gives each campaign its own link and count, without an ad page in front of it.
Payment terms and disclosure
Get the deal in writing: deliverables, dates, usage rights, exclusivity and when you get paid. For a first-time sponsor, 50% upfront or payment within 30 days of the stream (Net 30) is a reasonable ask; terms of 90 days are a red flag for a small deal. And always disclose the partnership on stream and in the stream title or tags, so viewers know what's sponsored.
How to quote a brand in five steps
- Find your real average viewers.Use the last 30 days in Twitch's Creator Dashboard, or the live number on a Pulz media kit once Twitch is connected.
- Get a starting range.The free rate calculator prices four deal types from your average viewers and how engaged your chat is.
- Turn it into two or three packages, from a single segment to a full sponsored stream.
- Send your media kit and rate card in one link.A streamer media kit with live stats answers the brand's first questions before they ask.
- Negotiate on deliverables, not on price. If the budget is lower, offer less, not the same for less.
FAQ
How much do sponsors pay Twitch streamers per hour?
The commonly cited benchmark is $0.80-1.20 per average concurrent viewer per hour. At 100 average viewers that's $80-120 an hour, before add-ons like exclusivity or usage rights.
How much should a small streamer charge for a sponsorship?
Use the same per-viewer math, then apply a floor for your time: even at 20 viewers, an hour of planned sponsor content is worth something. Small channels win deals on engagement and niche fit, so show your chat activity and audience, not just the viewer count.
What does CPVH mean in Twitch sponsorships?
Cost per viewer hour: what a brand pays for each average concurrent viewer for each hour the sponsorship is on stream. It's the same idea as the $0.80-1.20 per viewer per hour benchmark.
Do sponsors care about follower count?
Less than streamers think. Average concurrent viewers, chat activity and audience fit decide most deals. Followers matter more for social posts than for sponsored streams.
Should I put my rates in my media kit?
Starting prices work well ("sponsored streams from $X"): they filter out unserious offers and leave room for bigger packages. A Pulz media kit has an optional rate card with up to eight rows.
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